Position: Marketing Director
Location: Colorado
Compensation: Base Salary + Bonus + Equity (subject to board review & approval)
SSB, a leading data management and analytics platform provider to the sports & entertainment, and education sectors, is seeking a Director of Marketing to join our team. Reporting to the CEO, the Director of Marketing will be a key member of the team and must be dynamic and creative, with a proven track record of delivering and executing unique programs to drive awareness and generate pipeline. The right candidate will be a team player with excellent cross-functional project leadership skills, a deep understanding of the demand generation process, an excellent communicator and relationship-builder, marketing team management and mentoring skills, and an outstanding track record of results.
SSB empowers sports and education organizations worldwide with superior technology and deep industry expertise that transforms customer data and delivers quantifiable business solutions.
We offer a friendly, optimistic, diverse, and supportive working environment. Without our extraordinary identity and working culture, we’d be just another tech company, but we focus on Integrity, Collaboration, Stewardship, Innovation, and Results.
The Role
Oversee Marketing for SSB:
Own and manage the demand generation strategy for the company
- Build and execute high quality demand generation programs through a variety of channels including events, email, SEO, PPC, website, social media, webinar, paid digital, and traditional tactics
- Negotiate with vendors and manage the demand generation budget
Act as a collaborative partner with the sales team
- Turn SSB value propositions into effective sales enablement materials including: pitch decks, case studies, sales sheets, videos and more
- Develop feedback loop and on-going partnership with sales team
Marketing Analytics & Insights
- Track, measure, analyze and improve ROI by campaign to drive investment decisions and marketing effectiveness
Go To Market Strategy & Collaboration
- Collaborate with Product & Sales Leadership on GTM strategy for key verticals and products
Be the voice of SSB (Thought Leadership, Content & Customer Experience)
- Maintain ownership for the social media channels
- Understand our customers (personas & audiences), how they buy and their buying criteria; seek competitive intelligence and understand what it means for SSB and how to message against it
- Collaborate with SSB customers to create compelling case studies
- Monitor industry trends and topics
- Content development ownership including drafting and editing all collateral
- Oversee the company’s presence at relevant industry events including speaking and sponsorship opportunities
Education/Experience:
- 10+ years of B2B demand creation programs targeting the enterprise market
- 8+ years of experience with marketing programs such as webinars, emails, PPC, content syndication, and PPL
- Strong background of generating pipeline with Sales vs just leads
- Ability to lead and communicate effectiveness of marketing campaigns to senior executives and provide recommendations for pipeline growth
- Excellent writing and time management skills with the capacity to manage multiple projects and meet tight deadlines
- Flexibly, driven and self-motivated with the ability to work independently and in a team environment
- 2+ years management experience, leading either individuals or teams
- Strong communication and cross-functional leadership skills are essential
- Deep expertise and experience with email acquisition and nurture programs
- CRM experience required
- BA/BS degree
ABOUT T SQUARED
Top-Line Talent
T Squared provides organizations with high caliber sales, marketing and general management professionals on a national retained search, interim staffing and pipeline management basis. The firm was founded in 2009 with headquarters in Denver, CO. For more information, visit www.tsquaredgroup.com.