Musings & Insights

In the SaaS technology platform space, a private equity backed data management & analytics software company got even better at providing sport fans across the NFL, MLB, NHL & NCAA an exceptional and amazing experience. T Squared found their Marketing...

  For Mercy Housing (www.mercyhousing.org) the nation’s largest affordable housing non-profit, T Squared partnered with the leadership team to place the National Director of Marketing & Communications in 2014.  In turn, the Marketing Director created Mercy...

Best $4 burger of your life. Bud’s Bar is where my friend and I chose to have a business meeting and catch up. It’s small town, cowboy up to the bar, no credit cards, and their best marketing attempt, which works, is “NO French Fries, Dammit.”   But... those burgers....

I’m an accidental entrepreneur 10 years in the making, having started T Squared as a bit of a rebound and a Chapter 2, from a good run in corporate America. I was a retiring member of the blackberry carrying over-committed working mom club (the youngest were 2 and 4...

My 97 year-old Grandma can do 2016… How to bring 1919 back into the art of impressions. I received an unexpected call on my cell from my 97 year-old Grandma. She’s never called me on my cell. She rang just to thank me for the hand written notes she received from my...