Position: Senior Product Marketing Manager
Location: Remote
Compensation: Base + Bonus + Equity
Client:
Abacus Next, a Blue Star Innovation portfolio company, is seeking a transformational business leader to join the executive team to lead the commercialization and go to market strategy for integrated payments business for a high growth B2B SaaS company. The General Manager-Payments will develop the platform strategy, build the partner ecosystem, lead go-to-market, value creation, and financial models; create a scalable profitable business model and drive the growth strategy including client acquisition. The GM will build a collaborative high performance team, embodying a culture of entrepreneurship, that rewards creativity, innovation, respect, teamwork with a customer-centric approach.
Company Highlights:
- $77m in Revenue | Over 300 Employees | HQ San Diego with Offices in Edinburgh and Toronto
- History:
- March 2021, Acquired by Blue Star Innovation Partners and THL
- 2019 Scott Johnson joins Abacus Next as CEO
- 2017 Named to 5000 for third consecutive year & top 20 Companies in San Diego
- 2017 AbacusNext acquired global leader in document automation, HotDocs
- 2015 Providence Equity Invests to fuel Innovation & Growth
- Founded 1983
- Solutions & Industry: Practice management software for legal, accounting and compliance industries. Cloud & on-premise. Brands include: AbacusLaw, Amicus Attorney, Amicus Cloud, OfficeTools, HotDocs.
- LinkedIn | Twitter | Facebook
The Role
As Senior Product Marketing Manager (the only one for payments!), you will be leading a key component of AbacusNext’s strategy in partnership with the sales, product, and marketing teams. You’ll need to be a decisive leader who uses both data and creative problem solving to build commercialization strategies that drive acquisition, product adoption, retention and grow revenue. You’ll be responsible for Go-to-Market strategy and execution of AbacusNext payment initiative, taking things from theoretical ideas to tests we can execute to scalable solutions.
ESSENTIAL FUNCTIONS:
✓Develop and refine our market segment vision, strategy, sizing, and plans.
✓Develop product messaging frameworks and bold positioning that differentiates and elevates AbacusNext and creates prospect engagement.
✓Create buyer personas for our various verticals and develop persona based compelling messaging
✓Be recognized as the SME with the ability to speak at events, media, and influencers on product marketing topics.
✓Become an authority on the overall competitive market structure.
Partner with the product team to build product launch plans that align with pipeline, adoption, and revenue goals.
✓Partner closely with the product team to influence product strategy and develop top-line customer narratives, compelling use cases, and the business benefits realized.
✓Work closely with the marketing team to support innovative awareness, content, and demand gen programs.
✓Team with sales enablement and sales teams to communicate the value of the Abacus Nextplatform.
✓Produce effective sales enablement materials, such as training content, cheat sheets and decks,enabling sales to understand and communicate the value and capabilities of our products.
✓Track, measure, and report against KPIs.
Experience & Education:
3- 5+ years B2B technology experience in Product Marketing, Strategy or Management Consulting; SaaS experience preferred. Payments ideal & highly preferred.
✓Bachelor’s degree or equivalent experience with an emphasis on Communications, Marketing, and Business; an MBA is a plus.
✓Key product marketing skills: research, project management, collateral & messaging development, audience targeting, marketing campaign development, cross-functional team leadership, comfort working with clients
✓A strategic mindset that can see beyond the day-to-day grind to ensure we have a focused go-to-market strategy designed to exceed our growth goals.✓Strong reporting and business analytics skills
✓A solid understanding and deep interest in content marketing and SEO
✓Proven understanding of value drivers in SaaS subscription and recurring revenue business models and the SaaS customer life-cycle.
✓Experience in the payments industry preferred
✓The interpersonal skills necessary to work effectively with cross-functional teams including marketing, sales, product, finance, and customer success.
✓Strong writing skills.
✓Excellent communication and presentation skills.
✓Attention to detail and organization is paramount with a continuous desire to learn and improve.
✓Consistent record of delivering to schedule and goals.
✓Ability to thrive in the fast-paced and ever-changing environment of a growth company is paramount.
Location: Remote
About Blue Star Innovation Partners
Investment Strategy
- Invest in vertical SaaS software with integrated payments and payments cross-sell
- Fragmented vertical markets with large TAM
- Well managed, high growth, low churn companies as platform companies
- Prefer boot-strapped companies or limited prior funding
- Quickly aggregate competitors and suppliers to create scale and reduce entry multiple
- Upsell and cross-sell products offerings and payments to customer base
Investment For a typical platform company:
Initial equity check: $25M to $50M | Total equity deployed: Up to $250M | Enterprise value: $25M to$100M | Revenue: $5M to $75M | EBITDA: $1M to $20M
ABOUT T SQUARED
Top-Line Talent
T Squared provides organizations with high caliber sales, marketing and general management professionals on a national retained search, interim staffing and pipeline management basis. The firm was founded in 2009 with headquarters in Denver, CO. For more information, visit www.tsquaredgroup.com.